The purpose of this consultation is to select a service provider responsible for setting up communication and advisory services for the development and tourism promotion of the "Islands of Guadeloupe" destination for Canada.

Implementation of a strategic plan for development and tourism promotion of the Guadeloupe Islands on the Canadian market development and management of a marketing plan, market analysis, training, development of travel itineraries in the Islands of Guadeloupe and budget monitoring, as well as all actions favoring the use of the Guadeloupe Islands by Canadian tourists. Development of the annual action plan, composed of B2B and B2C promotion actions or press: update, drafting and layout; design and implementation of advertising campaigns for the Islands of Guadeloupe including the creation of the message, relationships with suppliers and partners, shopping mix media space, measurement of qualitative and quantitative returns; management and control of promotional actions on Canada, including event management and logistics, budget tracking participation and planning of promotional tours for travel counselors; solicitation and participation in the sales seminars of the networks of the destination; promotion and support to agencies or TOs to program and sell trips in the Islands of Guadeloupe; organization and accompaniment of the educations. budget tracking and monthly activity report. A performance analysis report (a return on investment for each mission) will have to be made every six months. This analysis should include the qualitative and quantitative elements of the actions undertaken (number of pax completed, number of partnerships, financial gain, etc.).

Collect and transmit information necessary for the implementation of the marketing strategy; welcome visitors and provide all information regarding its destination to the general public and professionals; animation of social networks; develop communication materials for professionals; conduct a regular audit of CTIG's professional partners and report quarterly; prepare and participate in the promotion of the destination; respond to ad hoc requests from local professionals; Train travel agents and tour operators during workshops, workshops, road shows ... Budget monitoring and monthly activity report. A performance analysis report (a return on investment for each mission) will have to be made every six months. This analysis should include the qualitative and quantitative elements of the actions undertaken (number of pax completed, number of partnerships, financial gain, etc.).

Build commercial actions in accordance with the defined strategy; analyze and set up the necessary partnership in line with promotional actions; technical implementation of marketing events and promotion of the Guadeloupe product tourism offer in the Canadian market; carry out field tourism audits before any commercial event is set up; provide logistical and technical support in terms of promotion within the team and with our partners; represent tourism attractiveness at trade shows and the general public; budget tracking and monthly activity report. A performance analysis report (a return on investment for each mission) will have to be made every six months. This analysis should include the qualitative and quantitative elements of the actions undertaken (number of pax realized, number of partnerships, financial gain ....)