The Airport Express Train would like to procure media agency services from 1 November 2021 until the Airport Express Train's concession period expires on 31 January 2028. An extension of the Airport Express Train's concession can lead to an extension for a further one year. The contract involves the procurement of advertisements and arrangement of media procurements, as well as measuring the effectiveness of the procurements.
The Airport Express Train has worked to create the world's easiest journey for more than 20 years. Over the course of this period we have had more than 100 million travellers, and have had up to more than 70 percent of public transport users. The Airport Express Train has become one of Norway's strongest brands, and is Norway's most winning company on the Norwegian customer barometer. This is because we work very hard with all the links in a customer's journey, with service, punctuality, and an unbeatable customer experience being the most important.
In order to maintain the Airport Express Train's strong brand and position in the market, we would like a strategic, professional, strong, and innovative media agency partner and advisor, that can contribute to lifting the Airport Express Train's brand further in cooperation with the market team and an advertising agency.
We would like a tenderer that:
- Contributes to ensuring the best possible use of the Airport Express Train's marketing budget and achieving the goals that are set in the company's marketing and business plans. This includes a strong media strategy, price and discount negotiations with media, as well as optimisation of the media mix.
- Is strong strategically and that actively uses insight to develop the media strategy, and that is an important part in the further development of the brand strategy and marketing plan in close cooperation with the Airport Express Train's marketing team.
- Develops media plans and carries out minor and major campaigns from planning and procurements to optimisation and training.
- Further develops and optimises campaigns in cooperation with the Airport Express Train, and ensures that training is continued for new campaigns.
- Has a challenging mentality, is proactive, creative, and curious, with proposals for improvements and new solutions, and that has a good overview of the market development and trends at home and abroad.