The process for setting up a functioning dena newsroom is essentially divided into three areas:

1. Ways of cooperation (roles, tasks and working methods in the newsroom)

2. Design of a physical newsroom (equipping rooms and workplaces)

3. Collaborative Newsroom Platform (Software)

With the help of this platform (3rd), the entire communication activities of dena are to be organized, played out and measured. This applies to the corporate communications teams (newsroom teams, event and CRM) as well as the specialist communicators of the departments, staff units and administration. The aim is to obtain an overview of communication in real time in the dena cosmos, to control it and to plan communication upstream. With the establishment of a collaborative newsroom platform, as many disciplines of communication as possible - from editorial tools to corporate marketing, press work, event planning and digital communication - are to be mapped. It is important to integrate existing digital tools as much as possible and to integrate them into the dena software landscape.

The newsroom platform in the dena Newsroom has as a central function to support the collaborative cooperation of the teams in corporate communications, administration and communication teams in the departments and staff units. All dena channels (corporate communication/specialist communication) should be mapped.