Rustelefonen v/ Velferdsetaten [the National Drug Helpline in Norway c/o the Agency for Welfare] wants to enter into a framework agreement for marketing services. Rustelefonen is a nationwide service, and in order to fulfil our mandate, there is a requirement that as many people as possible are aware of our service and have an understanding of what we do. If needed, it may be relevant for other entities subordinate to the Agency for Welfare to utilise the contract.
Rustelefonen needs various marketing services. Below is an overview of the services that shall be included in the Contract:
— Strategic and operative communication consultancy services including;
—— media strategy,
—— channel strategy,
—— communications strategy,
—— brand strategy/positioning,
— Market analysis,
— Media training and handling of ongoing and planned media cases,
— Campaigns (planning, implementation and evaluation).
Rustelefonen v/ Velferdsetaten [the National Drug Helpline in Norway c/o the Agency for Welfare] wants to enter into a framework agreement for marketing services. Rustelefonen is a nationwide service, and in order to fulfil our mandate, there is a requirement that as many people as possible are aware of our service and have an understanding of what we do (see Annex 6 for information about Rusteleonen [the National Drug Helpline in Norway])l. If needed, it may be relevant for other entities subordinate to the Agency for welfare to utilise the contract.
Rustelefonen needs various marketing services. Below is an overview of the services that shall be included in the contract:
— Strategic and operative communication consultancy services including;
—— media strategy,
—— channel strategy,
—— communications strategy,
—— brand strategy/positioning,
— Market analysis,
— Media training and handling of ongoing and planned media cases,
— Campaigns (planning, implementation and evaluation).
The procurement shall result in a Framework Agreement with a tenderer who shall cover our needs for marketing services. In recent years, approx. 1 000 000 NOK has been granted per year for marketing, and we do not anticipate a reduction of this amount in the future. It is anticipated that approx. 60 - 70 % of this will constitute the contract value per year. The estimate is only a guide and is without obligation for the Contracting Authority.