CNIEL's overall objective is to develop and increase import volumes of cow's milk cheeses of France to the USA by 2% every year of the campaign and to develop import value of European quality cheeses imported to the USA by 1% every year of the campaign.

Marketing objective:

- To strengthen and increase cheeses from France consumption occasions on the U.S. market.

Communications objective:

- to make the consumer aware that quality Cheeses of France may be consumed at all times and are totally adapted to The American Eating Habits.