We are looking for a PR agency that will be responsible for the complete corporate communications of BEG and develop PR measures for BEG and its topics. The target groups are primarily the press, partners, politicians and the general public. The focus is on B2B communication, but in addition to the BEG corporate brand and BEG topics, the B2C umbrella brand of BEG "Bahnland Bayern" must also be included in appropriate cases.
For advertising measures and B2C communication, BEG works together with various advertising agencies. BEG expects close cooperation between the contractor and advertising agencies to ensure integrated communication.
We are looking for a PR agency that will be responsible for the complete corporate communications of BEG and develop PR measures for BEG and its topics. The target groups are primarily the press, partners, politicians and the general public. The focus is on B2B communication, but in addition to the BEG corporate brand and BEG topics, the B2C umbrella brand of BEG "Bahnland Bayern" must also be included in appropriate cases.
For advertising measures and B2C communication, BEG works together with various advertising agencies. BEG expects close cooperation between the contractor and advertising agencies to ensure integrated communication.
Details can be found in the procurement documents.