The Procurement Office of North Karelia invites you to submit a bid for strategic partnership and branding services for communications and marketing services for the City of Joensuu, its affiliates (especially Business Joensuu Oy and Karelia University of Applied Sciences) for the contract period (target) 1.12.2019-30.11.2021 + one (1) + one ( 1) Year Option Option.

The acquisition targets strategic communications and marketing services. The various divisions / units of the City of Joensuu and the Group companies order the services according to their needs within the framework of the resulting competitive tender. The subscriber does not commit to a specific purchase amount or value. The contract to be tendered shall be awarded to one (1) service provider.

The acquisition targets a strategic partnership between the Joensuu Group's communications and marketing services and brand office services. The services include planning and implementation of communications and marketing in line with the corporate strategy or the objectives of the Group companies' strategies and the development of a unified brand and sub-brands. The services are not only about designing new entities, but also applying and developing existing brands and visuals. Communication and marketing materials and activities, campaigns and event visibility are designed for the needs of the entire group or for the needs of the City of Joensuu or its affiliates, especially the brands and special features of the operators (especially Business Joensuu Oy and Karelia University of Applied Sciences).

Strategic / brand-level services include:

- Strategic communication design and implementation (eg strategic communication, service communication, influencer communication, change communication, design, application, further development of brands and visual innovations)

- Strategic planning and execution of marketing (eg service marketing, tourism marketing, regional marketing and business marketing)

- Design and implementation of campaigns (planning of campaigns with significant financial contribution and / or visibility)

- Planning and implementation of joint campaigns (involving several actors, eg "Joensuu Region")

- Communication and marketing design and implementation of projects managed by contracting entities

- Optional planning and implementation of crisis communication; planning, coaching for crisis communication situations and, where appropriate, consulting in case of crisis communication situations.

Planning and implementation should also take into account the international dimension and target groups as appropriate. We require the partner to have long experience and a holistic view of communications and marketing planning across the nation for various media and channels. Provider and its. the persons supplying the service must have sufficient experience of similar services, having regard to the nature and scale of the contract to be procured.

The procurement will be carried out in a two-stage negotiated procedure, whereby the first of the candidates who have submitted an application will be selected for the negotiation phase. For a more detailed description of the service, see Purchase Background.