This assignment concerns the preparation of a communication plan and the execution of several communication campaigns for the themes of the preventive youth policy (both online and offline). These campaigns are for young people living in Eindhoven between the ages of 10 and 23. The target group segmentation depends on the theme of the communication campaign and the goal that is intended. The specific target group per theme is determined jointly between the client and the contractor.

The themes that are discussed come from the preventive youth policy and any additional current affairs (appropriate to the preventive youth policy). For each campaign, the municipality determines the theme and is advised by the contractor. It is allowed to have multiple themes discussed simultaneously during one communication campaign.

This assignment concerns the preparation of a communication plan and the execution of several communication campaigns for the themes of the preventive youth policy (both online and offline). These campaigns are for young people living in Eindhoven between the ages of 10 and 23. The target group segmentation depends on the theme of the communication campaign and the goal that is intended. The specific target group per theme is determined jointly between the client and the contractor.

The themes that are discussed come from the preventive youth policy and any additional current affairs (appropriate to the preventive youth policy). For each campaign, the municipality determines the theme and is advised by the contractor. It is allowed to have multiple themes discussed simultaneously during one communication campaign. Think of:

• Jongerenparticipatie;

• Juveniles of divorced parents;

• Sexual orientation (including queer persons);

• Mental well-being/mental health;

• Social pressure/stress;

• Social network;

• Social media;

•Loneliness.