For the expansion and further development of stakeholder communication, the SHMH would like to publish two issues of its own magazine annually from 2022, in which, in addition to the employees, the circles of friends and the various cooperation partners from the fields of politics and culture, the visitors of the historical museums as well as the largest possible part of the museum-loving public or the various communities of the city society about the current projects of the Foundation, about current and upcoming exhibitions as well as about new mediation formats in analogue and digital form. This content is to be supplemented and enriched by contributions to relevant chapters from Hamburg's urban and cultural history, by interviews with employees of the SHMH and important cooperation partners as well as by infographical representations of complex projects and projects. However, the magazine should not have the character of a classic image brochure, but present the relevant content in high-quality processing and image-rich design using innovative journalistic formats. The magazine is to be distributed in analogue and digital form to the widest possible range of SHMH target groups. In addition to the joint conception of the magazine with the cooperation partner, the editorial support, the graphic design and the printing production, the order also includes the desire for suggestions and ideas for a digital preparation of the magazine. The model and basis for the planned stakeholder magazine is the magazine "Hamburg History Live", which has been published by SHMH since 2015 and has now been published as a sales product in 16 issues. Like the existing editions of "Hamburg History Live", the successor product is also intended to deal with special topics and personalities from Hamburg's history and current urban society on the one hand and with current SHMH projects, exhibitions and events on the other. As a visually powerful medium with longer and shorter texts, portraits, interviews and essays deepening the exhibition, the magazine is also intended to take a look behind the scenes of museum work. The magazine is edited by the director and board of the SHMH, Prof. Dr. Hans-Jörg Czech; the press spokesman of the SHMH, Matthias Seeberg, acts as managing editor on the part of the client. The topics and focal points of the respective issue or their content design are developed by the SHMH together with the cooperation partner.

The contractor is to be commissioned with the conception, editing, design, preparation of the printing production and digital preparation as well as the advertising acquisition of 2 annual issues of the magazine