The contractor develops a concept for a press review and implements it at dena. He is also developing a concept for media monitoring and implementing it at dena. The Contractor shall provide dena with a double-free, digital press review as a desktop and mobile version on all working days (Monday to Friday). The contractor prepares monthly qualitative and quantitative media resonance analyses and makes them available digitally.
With a digital press review, dena wants to obtain a well-founded overview of the daily reporting in energy and climate policy as well as the daily reporting on dena itself. With systematic and ongoing media monitoring, dena wants to measure the impact of its communication on its own topics, reports and activities in print and online media, TV and radio.