The subject of the contract is the preparation and implementation of an information and educational campaign "Legitna praca" in public transport, aimed at disseminating knowledge about labor law provisions regarding employment and shaping awareness of occupational hazards occurring in the work environment among people aged 17-24, in accordance with the "Description of the subject of the contract" (Annex No. 2 to the SGW) and under the conditions specified in the "Model contract" (Annex No. 7 to the SGW).
1. The subject of the contract is the preparation and implementation of an information and educational campaign "Legitna praca" in public transport (hereinafter: "Campaign"), aimed at disseminating knowledge about labor law provisions regarding employment and shaping awareness of occupational hazards occurring in the work environment among people aged 17-24. Promotional activities of the Campaign in public transport will be carried out taking into account the media target group and the schedule of broadcast/exposure of advertisements. The implementation of the subject of the contract consists of the following tasks:
1.1. preparation of the implementation of promotional activities of the Campaign in public transport, including: developing a strategy for the implementation of promotional activities of the Campaign in public transport (hereinafter: "Strategy") and a media plan of promotional activities of the Campaign in public transport (hereinafter: "Media Plan") and preparing advertisements for broadcast/exposure,
1.2. implementation of promotional activities of the Campaign in public transport,
1.3. a summary of the effectiveness of the Campaign's promotional activities in public transport and presentation of the results in the form of a report (hereinafter referred to as the "Report").