The purpose of this contract is to conclude a framework agreement with a professional service provider (by lot) for the performance of market studies concerning the following lots.

Segmentation of the paid games market:

- lot 1: segmentation of the paid games market - positioning of paid games of chance (all types of paid games of chance): qualitative study + quantitative study.

Assessment of new products / new existing product proposals:

- lot 2: concept testing of new products / new proposals for existing products - qualitative study,

- lot 3: concept testing of new products / new proposals for existing products - quantitative study,

- lot 4: evaluation of the sales potential of new products / new proposals for existing products - quantitative study with estimation of sales volumes.

UX Studies

- lot 5: users tests: tests of websites / mobile applications / other user interfaces / games - qualitative study + quantitative study.

National lottery performance evaluation (games)

- lot 6: satisfaction measurement (points of sale / National Lottery customers) - qualitative study + quantitative study.

Performance evaluation of the distribution network

- lot 7: Mystery Shopping at points of sale (responsible gambling) - quantitative study,

- lot 8: Mystery Shopping of points of sale (quality of service) - quantitative study.

Online surveys

- lot 9: online survey software - quantitative study.

Analytics

- lot 10: Big data analytics within the framework of market studies - quantitative study.

Please follow the instructions of the market documents to be downloaded from https://enot.publicprocurement.be/enot-war/preViewNotice.do?noticeId=383923

See the section “Special specifications documents”.

Any questions / answers and corrections will also be published and made available on this same website.

Please therefore consult this contract notice regularly.

Contact person: didier.revelard@loterie-nationale.be

See the contract documents

See the contract documents

See the contract documents

See the contract documents

See the contract documents

See the contract documents

See the contract documents

See the contract documents

See the contract documents

See the contract documents