Online-Studierendenmarketing

In the last two and a half years, Osnabrück University of Applied Sciences has built up its student marketing in the online area both with central campaigns on university locations and events as well as with those for around 26 degree programs. In the future, online marketing is to be consolidated and further expanded - e.g. through the inclusion of further courses of study and a major image campaign for the brand core - in order to draw attention to individual study programmes and to the university locations Osnabrück and Lingen.

The primary goals of social ads and Google Ads are to continue to achieve tailor-made study enthusiasts in the future and to increase the number of applications. The target group varies per campaign.