Hamburg has a long tradition as a city of culture with a wide range of offerings from many divisions. The resulting potential for tourism should be tapped more strongly through the development and implementation of a digital cultural guide.

A digital cultural guide is intended to create a central, digital platform on which cultural tourism offers can be brought together. The digital support for visitors could range from digital tour guides in real time to offering last-minute tickets, offering new services and experiences for guests and residents.

The scope of the service is the conception and implementation of a digital cultural guide for the city of Hamburg. The company to be commissioned accompanies the project from the needs analysis of city partners, cultural institutions and guests through conception to implementation. The project is expected to be completed by the end of 2022. The market maturity depends on influencing factors arising from the development process. As a result, a concept with a process description for the transition to regular operation, including a financing concept, is to be created.