Design and Implementation of an evaluation survey of a Campaign which will follow previous Butter program in the USA 2019-2021. The campaign will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to 1) Position butter, especially French butter, as a gourmet product, an indulgence 2) Improve the level of knowledge about butter & its merits among targets 3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits 4)Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor & taste, tradition 5)Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) & plant based. Support EU Ag.
The tender must be written in English or French and will contain a technical and financial outline consisting of a proposal based on the elements described in the brief.
The evaluation survey will evaluate a campaign which will follow previous Butter program in the USA 2019-2021. The campaign will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to 1) Position butter, especially French butter, as a gourmet product, an indulgence 2)Improve the level of knowledge about butter & its merits among targets: Premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs / pastry chefs who influence both their peers and inspire new consumers 3) Strengthen the use of
butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits 4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor & taste, tradition 5)Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) & plant based. Support EU Ag.