To help Cefas meet the increasing need to communicate with audiences, we require to engage a variety of organisations to cover the expanding ‘Creative Services’ requirement by generating a Creative Services framework delivered over 3 Lots. The ‘Creative Services Framework’ will enable pre-appointed suppliers to be engaged in a ‘call-off’ style fashion providing a swift and compliant route to market as and when requirements are identified.
Tenderers have the opportunity to bid for all or any combination of the Lots, but a separate Tender must be submitted per Lot. The Lots are described below:
- Lot 1 Graphic Design
- Lot 2 Audio Visual Production
- Lot 3 Editorial and Communications Strategy
Full details are contained within the Tender package.
https://defra.bravosolution.co.uk/esop/guest/go/opportunity/detail?opportunityId=52236
Tenderers are required to demonstrate they can provide a full design service across all types of project. This may include, but is not limited to:
• creative direction and management
• developing design concepts and content suitable across all media channels eg infographics, education materials, reports and leaflets.
• developing brand propositions, inclusive of relevant research
• designing brand identity including:
- logo
- core messages
- Intellectual Property Rights
- trademarking
- defining brand values
• developing/producing multi-channel brand guidelines
• developing/producing templates and guidelines for websites
• typesetting, proofing, and pagination
• liaison with printers/print managers
• liaison with translation companies for international products, as required
Tenderers are required to demonstrate they can offer video and photography production services, either together or on a separate basis, covering the following elements:
• moving picture and video (broadcast, online etc) – including:
- promotional films, online content, interviews, training videos
- large and small-scale production requirements (from short informational documentaries to talking heads)
• sound – including:
- in support of video projects
- large and small-scale production requirements (from high production value radio to podcasts)
- podcasts
• stock imagery - sourcing
• digital media – driving engagement
- rich media
- video
- mobile and standard
• other channels where appropriate and as required
• animation and motion graphics (desirable, but not essential)
• experience of working onboard seagoing vessels and underwater would be desirable (although not essential)
• Experience of working internationally, or with overseas partners, including translators and actors, would be desirable, but not essential
Tenderers are required to demonstrate they can provide a wide range of editorial services across multiple media; this may include, but is not limited to:
• copy production for leaflets, booklets, annual reports, websites and other related items
• copy checking
• technical writing for specialist audiences
• copy to translate our complex science into text that engages non-science audiences, including policy, industry