Develop a simple, creative idea and a 2-year integrated marketing/communications strategy with associated content and tools to support a positive social movement that encourages behaviour change that normalises physical activity at neighbourhood level across Greater Manchester. Resulting in less inactive people to achieve the aim of 75 % of the population moving.

Develop a simple, creative idea and a 2-year integrated marketing/communications strategy with associated content and tools to support a positive social movement that encourages behaviour change that normalises physical activity at neighbourhood level across Greater Manchester. Resulting in less inactive people to achieve the aim of 75 % of the population moving.