Digitization is an increasing requirement in the housing and real estate industry that companies and institutions have to face. The initially high financial and personnel expenditure for the implementation of digital business processes should enable organizational simplifications, cost savings and higher customer satisfaction in the medium term. In doing so, regular
Adjustments and readjustments required.
Digitization in companies serves, among other things, process optimization, resource planning, document management and improved communication between companies along the value chain as well as between companies and customers. Digitization in the housing and real estate industry can help to accelerate construction and planning processes. The industry can benefit from a uniform digital construction file. What is important here is the interaction between administration and the housing and real estate industry. With digitalization, value chains in companies are being redesigned. Linking, analysing and providing data can provide significant added value for companies as well as for market observation, policy and planning. Fields of application for digitization in housing and real estate companies are thus planning, management and control tasks on a strategic, tactical and operational level. They can support more efficient business processes, more accurate calculations of investments and maintenance costs, and better risk assessments. However, the type, scope, perspectives and obstacles of digitization in the housing and real estate industry are currently still insufficiently known and quantified.
Digitization can also help companies to gain a better overview of the market. In principle, information about the real estate markets is essential basic information for targeted action. The quality of this data and its access options can therefore also have a significant influence on the quality of the decisions made. It should be emphasized that decisions about real estate investments are usually long-term decisions with high capital commitment. Reliable and well-founded basic information can, for example, provide targeted support for the expansion of a demand-driven real estate supply to dampen real estate price increases and avoid vacancies.
The databases on the real estate markets are becoming more and more comprehensive with technological progress. However, the diverse market information is mostly unconnected individual information, often at the local level. For example, It is difficult to link purchase price information in real estate transactions with data on the properties sold themselves. However, measures of resource and climate protection as well as the implementation of energy saving targets in the building sector also require increasingly comprehensive information about real estate portfolios and building energy supply in business practice.
The aim of a real estate market that is as transparent and well-functioning as possible should therefore be to mobilise digital data, improve its quality, network the data in a meaningful way and make it available to the relevant stakeholder groups, taking data protection into account.
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