About HCC

Hybu Cig Cymru ('HCC') undertakes activities relating to development and promotion of Welsh red meat. In particular, HCC is involved in red meat industry development initiatives and its activities include attendance at/holding trade fairs, information programmes, competitions and consumer demonstrations.

The Framework Agreements and Call-Off Contracts

HCC is seeking to set up framework agreements with one or more service providers (up to a maximum of five service providers) for the provision of public relations services in connection with the development, promotion and marketing of Welsh red meat.

Organisations interested in bidding should note that any framework agreement awarded will be a call off agreement and that services will be commissioned on an 'as and when' basis. As such, HCC does not guarantee that any party to a framework agreement will be commissioned to provide a minimum level of services or any services at all.

HCC's requirements for the Services

HCC requires tenderers who can provide public relations (PR) services including, industry specific and consumer public relations services. HCC may require future PR campaigns to be delivered on a UK-wide basis and have a particular emphasis in south east and southern England, including in London.

It is therefore essential that the successful tenderers are able to engage with media contacts in these areas.

Such services must be provided in the context of HCC's key messages (a copy of which is available from Bryan Regan (contact details set out in section I.1) above) and show innovation. Tenderers will be required to meet specific targets outlined by HCC from time to time, placing work in appropriate outlets and not necessarily taking a blanket coverage approach.

It is important to HCC that projects called off will be carefully project managed so that the relevant services and materials are provided on time, within applicable budgets and to the high quality that HCC will demand. In this context, a successful tenderer may be required to work to short deadlines but also manage long lead times.

Tenderers will need to demonstrate that the individuals put forward to work on projects called off by HCC have the skills and experience to satisfy the above requirements.

Organisations interested in participating in this tender process are required to download an invitation to tender ('ITT') from HCC's website (details of which are set out in section I.1) above) and complete and submit a Response to ITT by the date shown in section VI.3.4) below.