WMGC as the contracting authority is seeking to contract with in market representation and delivery partners for a 20.5 month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in market partnerships are sought to cover a number of geographical regions. The aims of this project are:• To generate and facilitate a pipeline of well-qualified Foreign Direct Investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.• To support with the delivery of in market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme.• To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target

Successful outcomes will require the appointed delivery partner to:• Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs• Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) • Support 4 delegation visits to the West Midlands region • Create 10 completed projects (successes) with 150 jobs

Successful outcomes will require the appointed delivery partner to:• Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs• Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) • Support 4 delegation visits to the West Midlands region • Create 5 completed projects (successes) with 75 jobs