The markets of the Netherlands, Belgium, France, Luxembourg, Great Britain, Switzerland and Austria are currently being worked on in the foreign marketing of Rheinland-Pfalz Tourismus GmbH. In the selected source markets, contact is made via established topic marketing depending on the market - this includes the business areas "Nature & Active", "Wine & Cuisine", "Culture" and "Wellness & Prevention".

The sales and marketing strategy implemented since 2015 was checked and adjusted in 2019 using a source market analysis. This study is the basis for the RPT's international tourism marketing. After completing the analysis, the focus of international marketing - across regions and business areas - is on the defined source markets of the Netherlands, Belgium, France, Luxembourg, UK, Switzerland and Austria. The RPT integrates regions and locations into its measures as marketing partners in foreign marketing. They participate financially in the measures and expect concrete success.

In the next four years, the markets of the Netherlands, Belgium, France and Luxembourg are to be coordinated with one another within the framework of coordinated marketing measures, taking into account the business areas "Nature & Active", "Wine & Cuisine", "Culture" and "Wellness & Prevention" in the areas of B2B, B2C and press are processed. The scope and number of measures depend on the available budget. The aim is to generate attention for Rhineland-Palatinate, its business areas and regions in the respective markets. We are looking for at least one agency to plan, support and implement marketing and sales measures in these source markets.

The market development in the Netherlands / Flanders includes the following service components:

- Creation of a concept tailored to the source market including definition of an action plan coordinated with the RPT and the partners in the areas of press, B2B and B2C. The scope and number of measures depend on the available budget;

- Creation of the content of measures in close consultation with the client as well as the implementation of the measures;

- translation services;

- Controlling and timely reporting on the measures implemented for each source market as well as the creation of an annual report on the success monitoring of all measures carried out at the end of each year;

- Regular strategic and content coordination between the client and the contractor and at least one annual meeting (including travel expenses);

- Due to the close cooperation with the German National Tourist Board (GNTB), experience in working with the GNTB and the instruments it offers is required;

- Agency and negotiation language is German (this also applies to the correspondence between client and contractor).

The market development in France / Wallonia / Luxembourg includes the following service components:

- Creation of a concept tailored to the source market including definition of an action plan coordinated with the RPT and the partners in the areas of press, B2B and B2C. The scope and number of measures depend on the available budget;

- Creation of the content of measures in close consultation with the client as well as the implementation of the measures;

- translation services;

- Controlling and timely reporting on the measures implemented for each source market as well as the creation of an annual report on the success monitoring of all measures carried out at the end of each year;

- Regular strategic and content-related coordination between the client and the contractor and at least one annual meeting (including travel expenses;

- Due to the close cooperation with the German National Tourist Board (GNTB), experience in working with the GNTB and the instruments it offers is required;

- Agency and negotiation language is German (this also applies to the correspondence between client and contractor).