Coventry University seeks a media buying agency, desirably with experience of the Higher Education sector, to provide proven expertise, negotiation and support in the following areas:

— To recommend innovative media opportunities to maximise advertising impact for Coventry University, including the University's subsidiaries.

— Negotiate discounted rates from a wide range of media such as press, radio, online, outdoor, events etc.

— Manage the placement of all media on behalf of the University.

— Copywriting all adverts, scripts and supporting collateral.

— Market research and competitor analysis, as appropriate.

— Provision of information relating to future/forward features in key media.

— Proactive negotiation of complimentary editorial space, working as necessary with the University's Marketing & Communications team and our public relations (PR) agencies.

— In conjunction with the Marketing & Communications department, planning and organising media campaigns.

— Secure a mix of media opportunities for our stakeholder groups.

— Provide a consistently high level of account management.

The successful agency will need to demonstrate proactive behaviour – making suggestions and challenging existing processes to improve the University's media selection and expenditure. The relationship with the University must be positive and strong, since the agency will be a seamless extension of our own marketing team.

There may also be the opportunity for further European Regional Development Fund (ERDF) / grant funded spend as required.