Marketing services | Tenderlake

Marketing services

Contract Value:
-
Notice Type:
Contract Notice
Published Date:
03 March 2023
Closing Date:
29 March 2023
Location(s):
DEB11 Koblenz, Kreisfreie Stadt (DE Germany/DEUTSCHLAND)
Description:
Digitization of tourist information boards

As part of its digitization offensive, Rheinland-Pfalz Tourismus GmbH wants to digitize the tourist information boards in Rhineland-Palatinate and enrich them with audiovisual content. This content is to be integrated into an app and made automatically playable via geofencing when driving past the sign. In addition, the data is to be integrated into the DataHub Rhineland-Palatinate and made available for other sales channels (e.g. for websites, route planner RLP and RLP Experience app).

Rhineland-Palatinate Tourism GmbH (RPT) is the tourist management and marketing organization for the state of Rhineland-Palatinate. The tourism strategy 2025 determines the tourist destination in Rhineland-Palatinate. As a partner of the tourism strategy 2025, RPT takes on important tasks for tourism development in the country and is the interface between tourism policy and tourism industry.

As part of its digitization offensive, Rheinland-Pfalz Tourismus GmbH wants to digitize the tourist information boards in Rhineland-Palatinate and enrich them with audiovisual content. This content is to be integrated into an app and made automatically playable via geofencing when driving past the sign. In addition, the data is to be integrated into the DataHub Rhineland-Palatinate and made available for other sales channels (e.g. for websites, route planner RLP and RLP Experience app).

The service components include:

- Digitization of the approx. 112 locations of tourist information boards in Rhineland-Palatinate

- Professional creation of a short text (in German) per location for the production of audio files as the basis for a car app.

- Professional creation of a long text (in German) per location for the production of audio files as a basis for websites and DataHub RLP.

- Translation of short and long texts

- Creation of audio contributions by native speakers

- Marketing of content

The services to be provided within the framework of the award of the contract are also defined in the procurement documents.

Download full details as .pdf
The Buyer:
Rheinland-Pfalz Tourismus GmbH
CPV Code(s):
72212900 - Miscellaneous software development services and computer systems
79342000 - Marketing services
79530000 - Translation services
79550000 - Typing, word-processing and desktop publishing services
92370000 - Sound technician