In order to ensure Flytoget's (Oslo Airport Express Train) ambitions regarding future expansion and good users' experiences, we requested a professionally strong and innovative advertising agency partner who is able to promote Flytoget's market communication strategy and provide efficient market campaigns. The new advertising agency shall contribute to further differentiation and strengthening of the branded goods, as well as ensuring tactical market communication.
Flytoget needs an advertising agency that must contribute to:
— strategic consultancy related to branded goods and market communication,
— provide good and creative ideas, design, figurative language and text that strengthen Flytoget's brand in accordance with the approved branded goods strategy,
— create distinct and efficient advertising services,
— create campaign concepts for news, offers as well as development of Flytoget's services to various target group,
— create unique and relevant contents for use in connection with digital communication, including One-on-One communication,
— promote the Flytoget's visual brand profile in all communication.