The client would like to win over a PR agency for the conception and implementation of PR measures for GKL's game offerings in Germany.
All details can be found in the tender documents.
As a result of the competition, a maximum of five suitable applicants will be invited to submit bids and negotiate. The selection of a maximum of five applicants will be made on the basis of the information provided in Appendix 1 (self-declaration of suitability including qualified references). The suitability of the references and the number of suitable references submitted are decisive for the evaluation. The five applicants with the highest number (max. five) of suitable references will be selected. If there is an equal number of suitable references from two or more applicants, the decision will be made by lot.
The five selected applicants will be asked to develop a PR strategy and PR measures derived from it and to present them to a GKL committee as part of a pitch presentation. All details are presented in a briefing.