The subject of the tender is
- the further development of the Rhineland-Palatinate business location brand.Gold,
- the development and implementation of an economic campaign,
- the development and implementation of a communication concept for the wine sector,
- the development and implementation of a campaign for professionals, and
- the development and implementation of a campaign for the field of founders.
The Ministry of Economic Affairs, Transport, Agriculture and Viticulture Of Rhineland-Palatinate (MWVLW) launched the Rhineland-Palatinate.Gold business location brand in the summer of 2020. This was the new start for the marketing of the federal state among economic actors and tourism professionals at home and abroad. Among other things, the aim is to build an image for Rhineland-Palatinate as an attractive business location.
Due to the global pandemic, the brand has started under difficult conditions and not evenly in all fields of application: While there was its own tourism campaign "Your Golden Age in Rhineland-Palatinate" to support the tourism businesses after reopening in the first CoronaSommer 2020, the wine sector was able to hold its first events under the label "Rhineland-Palatinate. Gold in a glass".
In order to strengthen the business sector under the business location brand, the MWVLW for Rhineland-Palatinate.Gold is putting out to tender the further development and detailing of the brand for the economy. Even if the business location brand as a whole is to be further developed during the performance period, the focus of this tender is explicitly on the continuation of the brand for the business and wine sectors. New are own approaches for the marketing of skilled workers and a start-up campaign.
The subject of the tender is
- the further development of the Rhineland-Palatinate business location brand.Gold,
- the development and implementation of an economic campaign,
- the development and implementation of a communication concept for the wine sector,
- the development and implementation of a campaign for professionals, and
- the development and implementation of a campaign for the field of founders.
The aim is to establish the Rhineland-Palatinate.Gold business location brand, which conveys the image of Rhineland-Palatinate as an innovative and attractive business location and enables a uniform, recognizable approach to all target groups.
Further details on the terms of reference can be found in the procurement documents.