We're looking to appoint an advertising agency to take overall responsibility for further developing our brand, building on our successful activity over the last 3 years the brand has been in existence. Specifically, the agency will be responsible for:

1. Developing our brand position, a communication platform and advertising idea that builds on our successful 'welcome to' activity. This will involve strategic and brand planning, responding to our objectives to grow awareness, incite consideration and drive action.

2. Developing an overall creative idea, executed and approved (Clearcast etc) to storyboard level for TV, online, Radio, Out-of-home, Press. Depending on the size of the campaign we would also use these assets BTL, across digital, social and in any experiential.

3. Managing artwork production to master ad stage for TV, online, Radio, Out-of-home and Press as required. For Press & OOH, Masters are to be supplied to our in house studio for all adapts and supply and print management.

4. Managing the adaptation, final approval (Clearcast), and distribution of TV and Radio advertising to networks

5. To work as part of an inter-agency group on larger briefs presenting back an integrated solution to our business challenges. Working closely to develop the campaign and also evaluate, optimise and pursue greater effectiveness and efficiency from all forms of media.

The total budget brand and acquisition spend (Media and creative) for 2013-14 will be approximately GBP 7 m. This covers our advertising spend (TV, OOH, online display, Radio) for both Leisure and Business.