Marketing services | Tenderlake

Marketing services

Contract Value:
GBP 4M - 4M
Notice Type:
Contract award notice
Published Date:
20 August 2021
Closing Date:
Location(s):
UKG31 Birmingham (UK UNITED KINGDOM)
Description:
PS005A Strategic Planning Media Buying

Birmingham City University is looking for a full service strategic planning

and media buying agency. Working with the university to plan, manage and

report on all strategic marketing campaigns across a range of channels and

platforms such as TV, VoD, cinema, radio, online (including SEM,

programmatic, DAX, GDN, Native), social media (including Facebook,

Instagram, Twitter, Snapchat) and Education Channels (including UCAS,

WhatUni, The Student Room, IDP Connect). Please note that the University

has an outdoor media supplier therefore, outdoor media buying is

excluded from this opportunity. This contract will be for a period of 3

years with an option to extend for a further period of 2 years for the total

of a 5-year contract term. Please note, this tender opportunity is the next

stage of the process following the issue of the early engagement PIN

notice, issued on 2 February 2020 to understand the market and the

capacity within that to start early engagement with suppliers.

Birmingham City University is looking for a full service strategic planning

and media buying agency. Working with the university to plan, manage and

report on all strategic marketing campaigns across a range of channels and

platforms such as TV, VoD, cinema, radio, online (including SEM,

programmatic, DAX, GDN, Native), social media (including Facebook,

Instagram, Twitter, Snapchat) and Education Channels (including UCAS,

WhatUni, The Student Room, IDP Connect). Please note that the University

has an outdoor media supplier therefore, outdoor media buying is

excluded from this opportunity. This contract will be for a period of 3

years with an option to extend for a further period of 2 years for the total

of a 5-year contract term. Please note, this tender opportunity is the next

stage of the process following the issue of the early engagement PIN

notice, issued on 2 February 2020 to understand the market and the

capacity within that to start early engagement with suppliers.

Awarded to:
Strategic Marketing & Media Services
Agden Limited, Leamington Spa (UK)
Download full details as .pdf
The Buyer:
Birmingham City University
CPV Code(s):
79342000 - Marketing services