IKK Südwest is looking for an agency (or other service provider) for the conception and implementation of performance marketing measures.
Essentially, it is about
• Development of medium- to long-term performance marketing measures for the product lines of IKK Südwest, taking into account the respective positioning and the market situation in the core regions of Hesse, Rhineland-Palatinate and Saarland. Coordination and continuous development of performance marketing strategies together with the campaign management of IKK Südwest and the advertising agency.
• Development, implementation and marketing of target group-specific acquisition funnels in various online marketing channels based on the customer journeys of the product lines of IKK Südwest
• Success control and evaluation of the implemented measures as well as documentation in a 14-day reporting