The present call for tenders from the Conseil Interprofessionnel du Vin de Bordeaux aims to identify a provider of marketing consulting services in Germany, for a maximum period of 36 months.
• performing market research;
• generating advocacy among members of the trade and influencers;
• recommending an annual marketing strategyand action plan;
• liaising with Agencies to support the CIVB in coordinating the implementation of its marketing activities;
• requesting and negotiating estimates from Agencies;
• assisting the CIVB in coordinating the implementation;
• working with members of the Bordeaux wine industry to develop and implement joint marketing activities;
• monitoring and assessing the CIVB's marketing activitiesSubmitting periodic reports.