Creative agencies for BVG corporate communications (including employer and recruitment, internal communication, public relations, corporate design).

Leadagur Corporate Communications

Corporate brand BVG; campaigns and communication projects with a focus on employer attractiveness

— Updating and management corporate identity,

— development of target-group-oriented communication strategies (internal and external) for campaigns and communication projects,

— connection of classical communication or analogue and digital media,

— Coordination function & support to other agency partners,

— Conception and implementation of campaigns,

— Create master pages for all media used (e.g. storyboards for film production).

Range of services (conceptual, design, coordinating)

— Internal communication (for and with staff)

(Occupational health management, communication measures on leadership, appreciation, motivation, trust; communication of new and updated communication channels, e.g. intranet and MA-App; projects of management communication, e.g. company presentation)

— Recruitment,

— Corporate publishing (digital and print),

— Corporate Communications.

Corporate Design

Fire management and operational implementation of CD applications

Application, if necessary, creation and updating of design guidelines for the operational design of the components of the company's visual appearance, both internally and externally, such as basic elements such as logo, colors, fonts, pictograms and signets, as well as vehicles and guidance systems, construction and special information of the company's Passenger information, office and office equipment, digital media.

— Brand management of all BVG brand contact points (internal and external)

— further development and ongoing updating of the BVG corporate design,

— CD extension to digital applications such as posts, apps, including interaction or animation behavior,

— development of design guidelines and guidelines (flexible design principles),

— Operational CD applications,

Expectations related to the designated areas of responsibility of corporate design

— development of technical texts and foreign language texts (e.g. in the context of signage systems and passenger information),

— Experience in the development and operation of CD portal for brand management (design, functionality, workflow, updating of files and designs, support, etc.).

Conceptual-creative design and thematic implementation of communication projects

More complex corporate communications, employee communications, recruitment requiring a mix of communication measures, content creation for internal and external media

Internal communication

Communication measures on the topics of diversity management, leadership, appreciation, motivation, trust; health management, occupational safety

Recruitment

Development and implementation of targeted measures to increase the number of qualified applications and increase the accuracy of applications as well as to improve the candidate journey/candidate experience.

public relation

— thematic sites, microsites,

— moving image,

— podcasts

— print products (e.g. brochures, flyers and information materials),

Corporate publishing (part of the transition from print to digital topic pages of the new company website

— Annual Report,

— Security report,

— environmental report/sustainability report,

Projects of the Management Board communication.

Operational implementation of communication measures

Small to medium corporate communications, employee communication, recruitment

Short-term procurement

e.g.

— Print products such as flyers, leaflets, brochures, salary installers, business cards, thank you cards, certificates,

— Information materials for digital media such as banners, advertisements, infographics, short videos, employee portraits/interviews,

— single motifs/posters,

— stickers, production of vehicle branding/bus labelling materials,

— gift/scatter,

— Signs, roll-ups, folding displays, press and exhibition walls.