Framework agreement for the development and implementation of passenger information products of the BVG

Services provided by the Agency

1. Kommunikationsvorbereitung

- Analysis of the market position with regard to the passenger information products to be managed

- Investigation of consumer structure and consumption habits on the basis of existing studies or other generally accessible secondary materials

2. Communication consulting

- Clarification and concretization of the communication goals for passenger information on the basis of the marketing goals agreed with the client (client)

- Development of various concepts for the communication strategy of event-related passenger information

- Advice on determining the quantity structure of the means of communication

- Ensuring / complying with and monitoring all legal framework conditions, in particular image and usage rights

3. Development and design of passenger information products and, if necessary, advertising material

- Development and design of communication media (texts, graphic elements, etc.) for different media

- Development and design of accompanying advertising material

- Development, design and implementation of further, target group-oriented or neighbourhood-related communication services (including sales promotion measures) for passenger information

- Advice and participation in the development of new or further developed passenger information products

4. Production of passenger information products and, if necessary, accompanying advertising material (production services)

- Determination of the most cost-effective methods, taking into account qualitative aspects for the production of communication and, if necessary, accompanying advertising material

- Selection of the necessary specialists or suppliers such as graphic designers, retouchers, printers, advertising manufacturers and repro companies, photo agencies, etc. Are our RVs not enough?

- Obtaining supplier offers, selecting and monitoring them

- From a value of more than 5,000 euros net for printing or translation services, at least 3 offers must be submitted.

5. Spezialtexte

- Preparation of technical texts and foreign-language texts for passenger information for various media

- Prepare predefined information texts in a customer-oriented manner

- Target group-specific preparation of a list of questions and answers

6. Distribution

• Identify the most cost-effective and effective ways to reach the customer

• Monitoring of the commissioned distribution channels and proof of the customers/customer households reached

The contract is to be concluded from 02.01.2024 to 31.08.2025 plus a continuation option until 31.08.2027.

The BVG intends to conclude a framework agreement for the above-mentioned services. The budget for the entire term of the contract is as follows:

Budget: approx.: EUR 3,200,000.00 net for the term 02.01.2024 - 31.08.2027

A more detailed description can be found in the description of services.