With its inter-agency communication, press activities and overarching social media channels as well as the umbrella brand website bzga.de, BZgA has positioned itself in recent years as a relevant and trustworthy sender in the field of digital health communication.

In addition to the conceptual development of the inter-agency online and social media channels, the creation of content pieces (text and visual) as well as the development and implementation of strategic advertising of editorial contributions, the contract also includes the overarching conceptual developments in the field of digital communication. This includes content and format developments for the central authority umbrella brand website, the conception of digital and dialogical formats or consulting services for conceptual communication design.

A continuous development of the social media communication strategy is necessary, as the developments in the field of social media are subject to enormous dynamics, which can have an impact on content formats and channel selection. Based on new epidemiological findings, necessary adjustments to the communication strategy and content design may also have to be served. Thus, the contractor will react promptly and agilely with content during the term of the contract, provided that prior technical coordination with the client is carried out. Due to the dynamics of the medium described above, it is a given that during the term of the contract it becomes apparent that particularly high-reach social networks are also tested for a broad approach to the target group. It is the responsibility of the contractor to keep an eye on trends, developments and changes and, if necessary.dem to propose and design the reinforcement or initialization of an additional channel. The decision is made by the client.

With its inter-agency communication, press activities and overarching social media channels as well as the umbrella brand website bzga.de, BZgA has positioned itself in recent years as a relevant and trustworthy sender in the field of digital health communication.

In addition to the conceptual development of the inter-agency online and social media channels, the creation of content pieces (text and visual) as well as the development and implementation of strategic advertising of editorial contributions, the contract also includes the overarching conceptual developments in the field of digital communication. This includes content and format developments for the central authority umbrella brand website, the conception of digital and dialogical formats or consulting services for conceptual communication design.

A continuous development of the social media communication strategy is necessary, as the developments in the field of social media are subject to enormous dynamics, which can have an impact on content formats and channel selection. Based on new epidemiological findings, necessary adjustments to the communication strategy and content design may also have to be served. Thus, the contractor will react promptly and agilely with content during the term of the contract, provided that prior technical coordination with the client is carried out. Due to the dynamics of the medium described above, it is a given that during the term of the contract it becomes apparent that particularly high-reach social networks are also tested for a broad approach to the target group. It is the responsibility of the contractor to keep an eye on trends, developments and changes and, if necessary.dem to propose and design the reinforcement or initialization of an additional channel. The decision is made by the client.