The evaluation of the progress of EU communication campaigns and individual activities aims to analyse the progress and quality of the implementation of campaigns and activities in the communication plans for 2023, 2024 and 2025, and to assess the results of the achievement of indicators and to provide evaluation recommendations on how to improve the ongoing and/or planned communication campaigns and activities.

The successful supplier will have to evaluate the communication campaigns and activities implemented/ implemented by the institutions in 2023, 2024 and 2025, as provided for in the annual communication plans in the following aspects:

1. planning communication campaigns and activities and compliance with strategic guidelines for communication;

2. implementation of communication campaigns and activities;

3. the achievement of the established indicators;

4. the effectiveness of the use of funds.

5. On the basis of the results of the evaluation carried out, make evaluation recommendations on the proper implementation of the campaigns and activities set out in the communication plans for 2023, 2024 and 2025, as well as the achievement of the planned goals and indicators.