The object of the contract is the design and implementation of a collective information and communication campaign in favor of European cheese in France and Germany for a period of one year (2021). In this post-crisis context, where certain product segments have been severely disrupted and given the strong economic upheavals to come, it is necessary to support all stakeholders (breeders, producers, processors, production and distribution units) and to restore normal market conditions through actions aimed at meeting the two objectives below:

- objective 1: support purchases of European cheeses in France, while maintaining the average annual growth rate of the pre-COVID-19 period, ie 0.70%;

- objective 2: support the consumption of European cheeses in Germany, by maintaining an average annual growth rate slightly higher than the pre-COVID-19 period, that is to say 0.20%.

The offer must be written in French or English and will contain a technical and financial brief consisting of a proposal based on the elements described in the specifications.

- For each action, the tenderer will propose:

—— organization of each action (objectives, messages to be communicated, action logistics, material produced, budget);

—— a precise schedule for each action;

—— specific efficiency indicators (KPIs) by target which will serve as the basis for any evaluation;

—— an estimate of the result for all the actions of the program;

- a proposed secondary message which complements the main European message;

- the tenderer's budgetary offer including:

—— a precise budget for the year of the program by action and by country;

—— a summary budget.