The purpose of this contract is the strategic planning and purchase of advertising space in the different media (both print and digital), radio and television. The execution and monitoring of institutional communication actions and information and informative campaigns that the Ministry of Educational Development and Vocational Training of the Junta de Andalucía wants to carry out within the framework of the competences attributed to it is also the object of the contract.
Press, radio and televisionServices of purchase of advertising space of those campaigns that include diffusion in the different media (PRESS, RADIO AND TELEVISION)
Social networksServices of purchase of advertising space of those campaigns that include diffusion in the different SOCIAL NETWORKS, given the evolution of the media towards the integration of various advertising media (web pages, broadcasting stations, podcasts, television channels, audiovisual content embedded in web pages, platforms of audiovisual content on demand, etc.) it has been chosen to group all the supports of the different media (press, radio and television)