The aim of this tender is to select several agencies in the field of offline and online marketing and media and SEA. These agencies must support Fontys quickly and effectively within the available financial frameworks. The agencies must be able to negotiate the best prices and, through their knowledge of the matter, market and Fontys goals, deploy the optimal resources (and continuously adjust them) so that the maximum result is achieved for Fontys.
To achieve this objective, Fontys is looking for specialist partners with knowledge of the media landscape and the choice behaviour of young people (study choice), professionals (retraining, retraining and further training) and the regional field of work of the ecosystems in which Fontys operates. In addition, this partner preferably has knowledge of the educational market.
Plot 1. Media offline: advice, purchasing, planning and execution. Optional: campaign management and content creation. For the Dutch market.See tender document.
Plot 2. Online advertising and SEA, including RTA, SMA and Display Advertising: advice, purchasing, planning and execution. SEA: advice, tactical and operational execution. Optional: campaign management...See tender document.
Plot 3. Media offline: advice, purchasing, planning and execution. Optional: campaign management and content creation. For the German market.See tender document.
Plot 4. Online advertising and SEA, including RTA, SMA and Display Advertising: advice, purchasing, planning and execution. SEA: advice, tactical and operational execution. Optional: campaign management...See tender document.