The contractor is expected to set up, supervise and execute a long-term campaign that will increase the awareness of the Kempen and strengthen its image as a nearby holiday destination. The assignment is threefold:

1. the contractor must translate our objectives into an omnichannel communication strategy for the coming years;

2. the contractor must elaborate and implement concrete promotional campaigns that fit within the proposed strategy;

3. the contractor must permanently monitor, analyze and report predetermined results. After each campaign year, a thorough analysis must be made that allows the approach of the following year to be adjusted where necessary.

Set up, guide and implement a multi-year campaign that increases the brand awareness of the Kempen and reinforces its image as a nearby holiday destination.