Newlon is seeking information to be used to appoint up to 5 suppliers to the framework to deliver property sales marketing services. Successful suppliers will work with Newlon’s Sales team designing marketing information required to sell Newlon’s shared ownership homes in a number of London boroughs. In addition, Newlon has a smaller number of private sales homes to be marketed to a different audience. We are looking for marketing experts with a proven track record of working with an RP who understand our business, prospective purchasers and can offer us an efficient first class service with innovative ideas in a very competitive market. We are looking for a fully managed provision of the service for property sales and implementation of a marketing strategy to meet the set objectives for each individual scheme. We are looking for an innovative approach to selling shared ownership and private sale homes off-plan and this should be demonstrated in all forms of collateral.

The scope of the services includes, but is not limited to:

— design of scheme specific branding – eye catching, current, unique and relevant,

— design and production of scheme sales brochure/-s in both print and web-suitable formats,

— printing of sales brochures and other sales literature which includes recommending materials for print and liaising with suppliers,

— production and printing of a range of other marketing materials — for example exhibition stands, pop-up/pull-up stands, promotional branded items and storage of such items as required,

— copywriting, covering but not be limited to providing copy for scheme brochures, producing adverts, promotional advertorials and scheme specific editorial if required,

— production of floor plans, block plans, site maps and other scheme drawings, created using architects plans supplied by Newlon which on occasion require cleaning of additional layers of information; information to be supplied in CAD where possible,

— local area photography of schemes,

— supply of all scheme assets including logos, photography and floor plans in JPEG for use on our website and various other property portals,

— production of photorealistic computer-generated images for marketing purposes,

— design and build of content managed microsites for larger developments ensuring the content is current and up to date at all times,

— design of on-site signage such as hoardings, banners and contra-vision panels,

— installation of the above on site signage including but not limited to liaising with construction site staff and supplying them with the necessary information required before gaining access to site,

— project management of any out sourced services, such as photography and signage installation, CGI production, 2D and 3D floor plans and printing,

— liaison with media buyers with quick turnarounds (including same day) and in the right format,

— design and production of sales aids for marketing suite/show homes and launch events, such as plot boards and general signage,

— design of artwork for online and offline advertising,

— design and/or production of HTML emailers,

— design and/or production of digital adverts such as GIF’s, banner adverts or Facebook advertising images,

— design of outdoor advertising such as train station adverts, 48 sheet and 96 sheet outdoor posters,

— design and/or production of information leaflets and guides,

— supply of all design files in their native format e.g. Indesign/Photoshop/Illustrator,

— managing requirements for Affordable Home Shows Newlon choose to participate in and the hiring or any additional items required including helium for balloons and tablets,

— scheme-specific launch events, including but not limited to booking relevant venues as approved by Newlon, planning and securing any catering requirements and assisting with event delivery,

— show flat fit-outs (if required).