Object of the order

The tendered service includes the conception, production and ready-to-use delivery of a Wimmel-Cardboard picture book for two to six-year-old children and / or a comic for six- to nine-year-old children with a circulation of 45,000 copies each of the book special editions specified in more detail below.

Two subject lots are awarded as follows:

1. Compartment lot 1:

The winner of the tender procedure for the Wimmel-Papp-Bilderbuch-Sonderedition for two- to six-year-old children will deliver 45,000 copies of the book as well as the graphic implementation of the book in 13 further language versions (for digital provision) in 2024.

2. Professional lot 2:

The winner of the tender procedure for the comic special edition for six- to nine-year-old children will deliver 45,000 copies of the book as well as the graphic implementation of the book in 13 further language versions (for digital provision) in 2024.

The winner of the tender procedure for the Wimmel-Papp-Bilderbuch-Sonderedition for two- to six-year-old children will deliver 45,000 copies of the book as well as the graphic implementation of the book in 13 further language versions (for digital provision) in 2024.

1. Manufacturer's execution:

- Width: 15 to max. 17 cm/height: 19 to max. 21 cm (landscape format is possible)

- Pages: 16 including U1-U4

- Special edition: Start-up branding on U1 and U4 as well as other text modules

- Print: 4/4-color

- Bookbinding processing: cardboard picture book

- Maximum weight per book: 240 grams

2. Material requirements/manufacturer quality:

- colourfast; also according to sweat and saliva resistance tests

- Product and material safe: all materials are free from azo dyes and PVC, non-toxic, stable, bite-resistant (proof of all requirements on request)

- Cardboard should contain recycled paper, but still have the appearance of white cardboard

- Paper FSC-certified, logo on U4

- The books must be produced in a climate-neutral manner, the corresponding logo must be integrated on the U4

3. Content presets

The following guidelines are set by the AG as fixed framework points, and bidders are also allowed to contribute their own ideas when submitting.

3. (a) Overall concept and structure:

an age- and target group-appropriate hidden object story with continuous narration (and recurring characters)

- Each double page consists of a hidden object scene, matching picture words (illustrations with text), which are also a search request, and a short read aloud text

3. b) Text design and language:

- block letters

- simple language

- Image words to get to know terms (nouns, verbs, adjectives, prepositions, numbers as individual words or chunks)

- short text per double page

- Integration of W-questions to stimulate conversation

- Gender-appropriate and non-discriminatory language

3. c) Illustrations

- Depict diversity in every respect (e.g. ethnic origin and nationality, gender and gender identity, sexual orientation, physical and mental abilities, family structure, etc.) and depictions that are stereotypical and non-discriminatory

- Image words: the search requests should already be clear above the image level

- child-friendly illustration style

3. d) History / Content:

- thematically depict a wide range of living environments that children get to know here, e.g. road traffic, playground, nature, shopping/food, city life

- ideally continuous narration: characters can be accompanied through the hidden object story and can be found on every page

- Already known children's book characters can be part of the books

4. Additional material:

Graphic implementation in 13 additional languages as PDF:

In addition, the book is to be made freely accessible as a PDF for the age group 2-6 years online in addition to German in 13 other languages. The translation does not have to be done by the publisher, but the graphic implementation for the 13 other online versions of the book.

5. Optional:

- Multimedia extension, e.g. by listening elements, so that the German text is read aloud via QR code per double page

For the book for the age group 2-6 years, concepts as well as already published or still published titles can be submitted, which appear or have been / will appear simultaneously in the trade, provided that they are adapted to the specified requirements and meet the technical and content requirements.

- The following applies to the titles of both specialist lots: The rights remain with the publishers who are awarded, but the client may use the titles of the special production exclusively.

The winner of the tender procedure for the comic special edition for six- to nine-year-old children will deliver 45,000 copies of the book as well as the graphic implementation of the book in 13 further language versions (for digital provision) in 2024.

The contractor has to provide the following services:

1. Manufacturer's execution:

- Width 15 to max. 18 cm / Height: 22 to max. 24 cm

- Pages: 48-56 pages plus U1-U4

- Special edition: Start-up branding on U1 and U4 as well as other text modules

- Print: 4/4-color

- Bookbinding processing: hardcover

- Maximum weight per book: 300 grams

2. Material requirements/manufacturer quality:

- colourfast; also according to sweat and saliva resistance tests

- Product and material safe: all materials are free from azo dyes and PVC, non-toxic, stable, bite-resistant (proof of all requirements on request)

- Cardboard should contain recycled paper, but still have the appearance of white cardboard

- Paper FSC-certified, logo on U4 or in the imprint

- The books must be produced in a climate-neutral manner, the corresponding logo must be integrated on the U4

3. Content presets

The following guidelines are set by the AG as fixed framework points, and bidders are also allowed to contribute their own ideas when submitting.

3.1. Overall concept and structure:

- an age- and target group-appropriate comic with chapter structure

- History is already visible to non-readers via the image level

3.2. Text design and language

- block letter/first reading

- simple language

- Text content should ideally increase from chapter to chapter (first difficulty level ideally textless, but the highest degree of difficulty should not go beyond simple sentences)

- The focus is not on text, but on the picture story

- Gender-appropriate and non-discriminatory language

3.3. illustrations

- Depict diversity in every respect (e.g. ethnic origin and nationality, gender and gender identity, sexual orientation, physical and mental abilities, family structure, etc.) and depictions that are stereotypical and non-discriminatory

- child-friendly illustration style

3.4. History/ Content:

- individual chapters can depict a coherent story or different episodes

- Interactive elements to puzzle along or pages to complete/design yourself

- The world of topics can be designed in many ways, but should have an everyday connection. Possible topics would be friendship, togetherness, adventure, everyday school life

- Style can be fabulous/fantastic/magical, funny/fun, full of excitement and puzzles.

- Familiar children's book characters can be part of the books.

4. Additional material: Graphic implementation in 13 additional languages as PDF:

In addition, the comic for the age group 6-9 years will be made freely available online as a PDF in addition to German in 13 other languages. The translation does not have to be done by the publisher, but the graphic implementation for the 13 other online versions of the book does.

5. Optional:

- ideally highlight key words (typographically or with additional picture words) to promote vocabulary building

For the book for the age group 6-9 years, a new development is desired, for which a concept should be submitted. No concepts/titles may be submitted that have already been or will be used in this or any other programme area of Stiftung Lesen (Reading Foundation).

- The following applies to the titles of both specialist lots: The rights remain with the publishers who are awarded, but the client may use the titles of the special production exclusively.