This call for tenders of the Bordeaux Wine Council aims to identify a provider of professional and public events as well as point of sale activation services in Belgium, for the period 2024-2026, from the date of award of each lot.
Point-of-sale PromotionsIncrease the visibility of Bordeaux wines at points of sale and the online offer to consumersChange the image and increase the consideration among consumersGenerate a product trial with consumers
Events and training (consumers and commerce)Organization of events and training on Bordeaux wines