Åbo Akademi University (Procurement Unit) invites you to tender for advertising agency services. The advertising agency services include: Concept planning, graphic planning, brand consulting and customer contact.

The intention is to sign a framework agreement with a winning supplier to cover the part of the need that the university itself does not produce.

Åbo Akademi University updated its graphic profile in 2018 and got a new look on its web portal at the turn of the year 2022. The university is now looking for an advertising agency that can help Åbo Akademi University strengthen its brand through both traditional and digital marketing. With its new investments in the Nordic region, Åbo Akademi University wants to reach a larger market and new target groups. The new partner will assist the university in achieving these goals. The supplier's knowledge and skills to work and produce material in Swedish is therefore important.

The focus areas of the advertising services are as follows:

1. Student recruitment in Finland and the rest of the Nordic countries

2. Popularization of science

3. Kommunikationsplaner

4. Communication with target groups

5. Development of the brand

6. Developing the image of Åbo Akademi University as an employer

Photographer services, video production, illustrator, communication consultation and training are not included in this procurement. However, these can be purchased as add-ons as needed.

Printing services are also not included as a whole in this procurement. However, the contracting entity may, if necessary, make use of the tenderer or of the tenderer's hired printing house for the printing of the tenderer's produced materials.