Promotion of South West IGP / PDO through South West Foie Gras, Bayonne Ham and Southwestern wines on the French and Belgian markets.

Definition of a three-year promotion plan for the French market for the three sectors: foie gras from the south-west, Bayonne ham and wines from the south-west including: definition of a common identity, the creation of a professional event in the Paris region, advertising campaigns (buying space in the press, poster campaign), creation of a website (French / English), communication tools and animation of social networks.

Definition of a three-year promotion plan for the Belgian market for the three sectors: foie gras from the south-west, Bayonne ham and wines from the south-west including: definition of a common identity, creation of a professional event in Brussels, advertising actions (purchase of space in the press, poster campaign).