NFI will conduct a new public survey in 2020. The new survey will give representative knowledge on the public's:

• patterns of use and viewing habits regarding the platform (cinema, streaming, digital rent and linear TV), frequency, time and whether they watch films alone/with others;

• type of content the population is interested in/chooses to watch; connected to format (series, documents, films, local vs. global content, duration/length, etc.;

• the population's experience of relevance and representativeness; whether a film is engaging, affects and entertains, contributes to recognition and a sense of belonging;

• spread, whether Norwegian films reach all parts of the population and to what degree Norwegian and foreign films are seen as relevant in the population.

Norsk film policy must be based on knowledge. NFI is the government's advisory body in the film sector, and administers policies for development, production, launching, and communication. So that NFI can carry out this role in a good way, we need increased insight into the public's pattern of use and viewing habits, as well as their experience of films' relevance and representativity. This knowledge is important for NFI's own management and for the advice that is given to the Ministry of Culture, the industry and other decision makers.

NFI will, thus, conduct a new public survey in 2020. The new survey will give representative knowledge on the public's:

• patterns of use and viewing habits regarding the platform (cinema, streaming, digital rent and linear TV), frequency, time and whether they watch films alone/with others;

• type of content the population is interested in/chooses to watch; connected to format (series, documents, films, local vs. global content, duration/length, etc.;

• the population's experience of relevance and representativeness; whether a film is engaging, affects and entertains, contributes to recognition and a sense of belonging;

• spread, whether Norwegian films reach all parts of the population and to what degree Norwegian and foreign films are seen as relevant in the population.