Further development of the campaign for the employer brand of the Free State of Saxony, in particular in the social media area, including the further development of the career portal, the campaign page and the employee portal as well as the design or conception of advertising material and marketing measures including their implementation as well as the conception of internal communication and acceptance management measures (hereinafter referred to as the "employer brand campaign"), as well as the development of project marketing for the ePM.SAX project including its implementation, the design and implementation of measures for acceptance and change management as well as the development of strategies for internal and external communication in the ePM.SAX project (hereinafter referred to as "campaign-ne ePM.SAX")

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