The main objective of the procurement is to gain competent, coordinated, comprehensive and channel independent communication and advertising services suited to the needs that ROAF may experience at any time. The services shall support the Contracting Authority's vision and business strategy for 2016 — 2025 and assist with strategic goal achievement. The delivery shall be organised with a communications and advertising agency as the main supplier and any sub-contractors for profiling, printers, film and video productions, user surveys and analyses.