Safefood proposes to engage in a competitive process in order to establish a

multi party framework agreement for it‘s requirements relating to advertising and

creative services. These services will include the provision of above the line,

below the line and online advertising for safefood, together with the provision of

integrated communications planning and creative/design solutions strategically,

and in terms of agreed brand values. It is envisaged that three advertising

agencies will be appointed to the framework and will closely support the

development of the brand and the delivery of it‘s communication objectives.