A media buying agency needs to be appointed which can cover the full mix of digital and

offline solutions, allowing a full cross channel multi-functional campaign with a

demonstrable ROI plan. Media will need to be purchased and the agency will need to have

access to specific media ?inventory? and platforms to allow MAG to advertise their products

/ messages.

To ensure we are competing and have access to the best forms of media, the media house

will need to work with us directly to understand the objectives, briefs, and budgets.

The media agency will be required to deliver a ?one stop shop? service of planning a media

campaign. The successful bidder will have access to inventory which can only be accessed

through direct buying with a media agency.

The Provision of Media Buying Services