The present call for tender from the Conseil Interprofessionnel du Vin de Bordeaux aims to identify a provider of marketing services in the United States of America for 2021, 2022 and 2023.

The Program will:

1) Target consumers aged between 25 and 50 years old;

2) Make Bordeaux accessible;

3) Boost sales;

4) Create and share contents;

5) Leverage major media to communicate brand messages and content;

6) Engage with members of the trade to motivate and incite them;

7) Inform and train the trade.