"Service for preparing and conducting a comprehensive campaign

promoting reading in Poland in 2023 "Small book – great man"

The subject of the contract is the service of preparing and conducting a comprehensive campaign promoting reading in Poland in 2023, entitled "A small book – a great man" also implemented by the Book Institute in 2017-2022, addressed to people with and/or raising children (i.e. parents and grandparents, pedagogues, teachers, librarians, etc.), promoting reading to children from birth to the first years of school education and walking with children

to libraries.

In the framework of the contract, the Contractor shall carry out, in particular, the

1) preparation of a detailed strategic and creative concept of the campaign,

2) preparation of the campaign media plan,

3) preparation of campaign content:

- creating the concept and production of video spots in 15" and 30" versions for broadcast on television and the Internet,

- creation of the concept and production of radio spots in 15" and 30" versions,

- creation of the concept and production of a series of 8 virals,

- creating a coherent visual identity (key visual, downloadable posters, gadget designs, etc.) and graphic support for all other elements of the campaign,

- involvement of a minimum of three influencers.

4) purchase of airtime for:

- nationwide and Polish-language thematic channels, for a period of min. 3 weeks,

- radio antennas (nationwide, regional and supra-regional), for a period of min. 3 weeks,

5) paid promotion on the Internet and social media,

6) PR and media relations activities:

- preparation and distribution of invitations for journalists to a press conference organized by the CI together with information and promotional materials for the media,

- development of a database/list of journalists and editors,

- preparation and production of materials for journalists and guests (press kit),

- support in ongoing contacts with journalists and editorial offices interested in the campaign, support in arranging interviews, creating a schedule of presence in the media of CI representatives during the campaign, etc.,

- media and Internet monitoring,

- design and production of gadgets and promotional materials,

- conducting a professional photo session,

- ambient marketing.

7) ordering television, radio, digital and press materials,

8) purchase and distribution of prizes for libraries that win in a competition organized by CI,

9) transfer to the Ordering Party of proprietary copyrights, related rights and dependent rights to the content resulting from the performance of the contract without restrictions and in all fields of exploitation.

Detailed specification of the subject of the order is included Description of the subject matter of the order - Annex 4 to SWZ.